The PIVOT Dental Sleep Medicine Masterclass
An epic 2-day in-person experience to help you cast fresh vision and create your roadmap to success while building meaningful connections with high-achieving peers and industry leaders.
3 Goals for this Experience
This two-day in-person experience will help you create your roadmap to success in dental sleep medicine, workshop with industry leaders, and gain practical takeaways to take your practice to the next level.
#1: Take Your Dental Sleep Medicine Practice to the Next Level
You’ve already discovered that slogging through the space of Dental Sleep Medicine isn’t for the faint of heart. The workflow is different, the patients are difficult … and don’t get me started on the differences between dental vs. medical billing, right?! Learning how to dream in the midst of navigating all of this takes time.
This immersive experience will give you an excuse to make the time, providing you with the space to take a deep breath, disconnect from the daily grind, and focus on what matters most to you. The systems you learn here will define your path for tomorrow.
#2: Create Your Roadmap to Success
Your team and practice live by workflows. Your assistants know how to room a patient, anticipate your every need, and turn over a room like magic. So why is it so hard to get everything in sync for sleep apnea patients?
While you’re at this retreat, we will take a deep dive into the workflows, habits, and pro tips from the DSM gurus themselves, who successfully turned their daily grind into a team groove. And more importantly, you’ll identify the key milestones for your roadmap to success.
#3: Build Your NetworkÂ
Practicing dentistry, and especially Dental Sleep Medicine, can be pretty lonely. Rather than feeling like you’re stuck on an outrigger searching for a mythical island, come embrace the space where camaraderie is king and the DSM experts share their most prized secrets.
- Ever wonder how some gurus treat over 100 sleep patients per month, run 8-figure practices, and LOVE what they do?
- Maybe you’d like to know how others run multiple locations, work with university hospitals, sit on panels treating patients from multiple VA clinics and still only work 4 days per week?
- Or perhaps you’re wondering if you’re the only one struggling with that one thing you can’t seem to overcome in your sleep practice.
You’re not alone. There are others. And they’ll be here.
Enjoy time learning alongside fellow high-achieving peers and create meaningful relationships that last well beyond the weekend together.
What to Expect During Our 2 Days Together
From Friday morning to Saturday afternoon, you’ll participate in the following with industry leaders and DSM peers.
Breakout Sessions
Ask questions and get real-time coaching from the speakers on some of the most challenging aspects of Dental Sleep Medicine. We’ll discuss how to:
- Create an evergreen ecosystem of patient referrals
- Maximize external marketing ad spend
- Increase case acceptance over 80%
- Catapult your DSM Software to create new physician relationships
Pro Tips
Tested and validated techniques from practicing providers on how to take your practice to the next level. In these sessions, you’ll learn:
- How to increase your case acceptance over 80%
- How to unlock your team’s secret strength and build a culture that drives your practice goals
- How to track everything delegate effectively and leverage your leadership potential
Solution Spotlight
Still have questions? Good! Bring those burning questions on anything related to Dental Sleep Medicine to the speakers and the group to get actionable feedback and advice.
P.S. It does not have to be related to the breakout topics or the agenda.
Game Changers
Short sessions to share the latest tools, routines, software, etc. that are helping you and your colleagues rock this sleep world. One game-changer could make the entire trip worthwhile!
Full Focus
On Saturday, you can enjoy a working lunch on the beach with your team or huddled with colleagues in a brainstorm session while you map out your action plan. And, finishing up our Saturday session, you’ll have time to review your plan with a sleep coach BEFORE you leave the course!
Who the Masterclass is for
You have a successful restorative practice but are ready to provide (more) appliances for sleep apnea…
And yet, your sleep practice isn’t where you want it:
- You want to get out of the monotony of everyday dentistry
- Your back hurts from years of dentistry
- You’re ready for something different
- You’re tired of having to do everything by yourself
- Patients don’t come back after you refer them for a test
- You’ve screened all your existing patients and need referrals
- Your local MDs aren’t referring (enough) patients to you
- You’re not using your website or social media to its full potential
- You need to build systems around your sleep practice but don’t know where to start
- You’re the evangelist, and your team doesn’t see how important this is for patients
Can you relate? Then the Masterclass is for you!
It’s taken Michael Cowen nearly 20 years of working with physicians to understand how to build relationships that actually refer patients. At this event, you’ll be able to work alongside Michael and other speakers who accomplished exactly what you’re attempting to do. Don’t miss the chance to work side-by-side with experts who have built several locations with referrals alone. Learn what and how to grow the sleep practice of your dreams!
Space is Very Limited. Grab Your Seat Today!
Once in San Diego, you’ll have access to:
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DSM Experts
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Real-time coaching
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Custom breakouts groups
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Expert advice on your practice
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High-achieving peers and industry leaders
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The latest tools, routines, and software for DSM
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Breakfast and lunch for the conference
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Cocktail reception on Friday
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Private beaches and cabanas
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Unlimited coffee
All of this for $2,497!
This event is designed to workshop your practice. We can’t do that with too many people. Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice.Â
What Did Attendees Say Last Year?
Learn why this event is so impactfulÂ
When, Where, What?
Here are the basis for the Masterclass:
When is the Masterclass?
The Masterclass opens the conference doors at 8:30am on September 26, for breakfast. Day 1 will end the general session at 5:30pm and open Cocktail Hour. Join us from 6:00-7:00pm for free drinks and appetizers. Day 2 will go from 8:30am (with breakfast again) to 1:00pm!
Where is the Masterclass?
We will be in beautiful Coronado, CA, nearby San Diego, a coastal city with plenty of sunshine and outdoor activities. From the world-famous San Diego Zoo to the stunning beaches, there is something for everyone to enjoy in this vibrant city.
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Where will you be staying?
The Masterclass is held at the Coronado Marriott Resort. Take advantage of the private resort beach, pools, and activity center, and start each day from your waterfront room!
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What sets this event apart from other DSM courses?
The PIVOT Masterclass is the MBA for Dental Sleep Medicine. You won’t just learn what you’re supposed to do, but each section has dedicated sections to show you how to implement what you’ve learned. You won’t go home and be confused Monday; you’ll have an action plan built with experts to tackle your specific objectives for your practice.
Other Questions and AnswersÂ
What are the specific topics the speakers are lecturing about?
How does this event benefit those who already have DSM Only?
How will this event benefit my team members?
What sets this event apart from other DSM courses?
Who is sponsoring the event?
Can I bring my spouse or a team member?
Are there discounts on the rooms at the resort?
Can I stay somewhere else besides the event location?
Meet the 2025 Masterclass SpeakersÂ
Access sleep industry pros with 20+ years of expertise in building sleep practices.
Keynote: Jordan Raynor
Bestselling Author, Speaker, and Expert on Faith, Work, and PurposeÂ
Jordan Raynor is a bestselling author, speaker, and expert on productivity, leadership, and purpose-driven work. Through his books—The Sacredness of Secular Work, Redeeming Your Time, The Creator in You, and more—along with keynote speeches and top-ranked podcasts, Jordan has helped professionals integrate faith and excellence into their work, master time management, and build meaningful, high-impact careers.
With a track record of entrepreneurial success, Jordan currently serves as Executive Chairman of Threshold 360, a venture-backed tech company he previously led as CEO. His leadership expertise has been recognized at the highest levels—he is a two-time Google Fellow and has served in The White House under President George W. Bush.
Now, Jordan brings his insights to dental sleep medicine professionals, helping them streamline their workflows, improve efficiency, and align their work with greater purpose. A sixth-generation Floridian, he lives in Tampa with his wife and three daughters and is an active member of The Church at Odessa.
Kent Smith, DDS, D-ABDSM
CEO of Star Sleep & Wellness and Renowned Sleep Apnea Expert!
Dr. Kent Smith, a distinguished leader in dental sleep medicine, continues to shape the future of patient care in the Dallas/Ft. Worth area. As the CEO of Star Sleep & Wellness, with five locations, he leads a robust team of sleep physicians, nurse practitioners, physician assistants, and a psychologist. This multidisciplinary approach allows for comprehensive treatment across all sleep pathologies, leveraging a variety of treatment modalities. Beyond his executive leadership, Dr. Smith is a Diplomate with both the American Board of Dental Sleep Medicine and the American Sleep and Breathing Academy, where he served as Immediate Past President. His commitment to education remains unwavering; in 2007, he was pivotal in establishing a sleep curriculum at the Las Vegas Institute for Advanced Dental Studies. Dr. Smith's influence extends into the literary world as the author of the fictional sleep mystery, "Goodbye, Good Night." His global recognition as a dynamic speaker and educator, combined with his leadership at Star Sleep & Wellness, underscores his enduring passion and expertise in dental sleep medicine.
Michael Cowen
CEO and Founder of Awaken2Sleep
Embark on a transformative journey in the Business of Sleep Medicine alongside Michael Cowen, the visionary CEO and Founder of Awaken2Sleep. Driven by a profound passion, unwavering dedication, and a wealth of education, Michael has been saving lives and reshaping the sleep medicine landscape since 2003. Inspired by his daughter's triumphant battle with Obstructive Sleep Apnea, he became an expert in developing innovative sleep centers and home sleep tests in collaboration with physicians. In 2015, Michael established Awaken2Sleep, a company that empowers dental practices to level up with proven dental sleep medicine coaching, team training, and sleep testing. Prepare to learn the intricate art of sleep medicine business from a unique medical perspective under Michael Cowen's guidance.
Jason Doucette, DMD
Visionary Leader in Dental Sleep Medicine & TMJ Treatment
Dr. Jason Doucette, a pioneering force in dental sleep medicine and TMJ care, continues to redefine patient well-being in the Reno area. Born and raised in Las Vegas, he earned his bachelor’s degree from the University of Nevada, Reno, then completed his Doctor of Dental Medicine at Oregon Health Sciences University in 1999. Early in his career, Dr. Doucette honed his expertise in advanced cosmetic and restorative dentistry, notably embracing CT-guided implant technology for full-arch restorations. Over the past decade, he has devoted his practice to comprehensive screenings and treatments for sleep breathing disorders and TMJ dysfunction—recognizing that quality sleep and joint stability are central to optimal health. Today, Dr. Doucette remains at the forefront of dental sleep medicine and TMJ therapy, combining innovative techniques with patient-focused care. His unwavering commitment to education and clinical excellence underscores his role as a visionary leader shaping the future of the field.
Jon Nierman
President of Nierman Practice Management & Dental Sleep Medicine Innovator
Jon Nierman is dedicated to removing implementation barriers for dental sleep medicine professionals. As President of Nierman Practice Management, he spearheads the development of continuing education programs, software solutions, and medical billing services—empowering practices to expand medically necessary treatments for sleep and TMD. Having delivered over 5,000 hours of continuing education, Jon stands as a recognized authority, guiding dental teams across the country to build robust and profitable sleep medicine programs. His unwavering commitment to simplifying workflows, optimizing patient care, and driving practice growth continues to shape the future of dental sleep medicine.
Justin Elikofer, DDS, D-AADSM
Dental Sleep Leader and Private Practice Owner
A distinguished practitioner in dental sleep medicine, hails from Evansville, Indiana. Excelling in academia and 3D ceramic art, he found dentistry to be a harmonious blend of artistic creativity and medical science. An alumnus of the Indiana University School of Dentistry, Dr. Elikofer initially joined a traveling oral surgery team, honing his skills in treating dental ailments. His journey led him to South Florida in 2018, where under the guidance of the AADSM, he achieved diplomate status in Dental Sleep Medicine by 2020. Dr. Elikofer's commitment to exploring effective patient treatments culminated in him becoming a private practice owner, specializing in devices that improve airway stability and enhance lives. Outside the clinic, he enjoys boating, beach days, and supporting local sports teams like the USF Bulls, Buccaneers, Rays, and Lightning.
Lane Rizzardini
Co-Founder of Sleep Apnea Leads
Empower yourself as a dental authority on sleep apnea and watch your patient base, referral network, and revenue soar under the expert guidance of Lane Rizzardini. With over 13 years of marketing experience and a plethora of accolades to his name, Lane is your go-to resource for building and expanding your sleep brand. Having collaborated with industry giants and fearlessly taking on competition, Lane's expertise knows no bounds. Based in Dallas, TX, Lane, alongside his beautiful family, passionately supports his favorite Chicago sports teams from afar. Trust Lane Rizzardini to equip you with the tools needed to become a local authority in the realm of sleep apnea and witness the transformative growth of your practice.
Agenda
Last year's agenda - 2025 is pending and will be updated soon!
See exactly what we will do to PIVOT your practice.
Day 1
7:30am - 8:30am | Breakfast
8:45am - 9:45am | From Coffee Shops to Clinic: Hiring Top-Tier Talent | Kent Smith, DDS
9:45am - 10:30am | Dare2Dream in Dental Sleep Medicine | Michael Cowen
10:30am - 11:00am | Break
11:00am - 12:00pm | Workshops
1:00pm - 1:45pm | Smoking Objections & Taking Names | Lesia Crawford
1:45pm - 2:45pm | Workshops
2:45pm - 3:15pm | Break
3:15pm - 4:15pm | Maximizing DSM Through Teamwork | Stacey Layman, DDS
4:15pm - 5:00pm | Best Practices of the Best Practices of DSM | Kent Smith, DDS; Stacey Layman, DDS; and Justin Elikofer, DDS
5:00pm - 5:30pm | Closing | Michael Cowen
6:00pm - 7:00pm | Private Masterclass Beach Mixer
Day 2
7:30am - 8:30am | Breakfast
8:45am - 9:15am | Building Bridges: Overcoming MD Objections to Increase Referrals | Haramandeep Singh, MD
9:15am - 10:15am | Workshops
10:15am - 10:45am | Break
10:45am - 11:15am | AI-Powered Marketing: Scaling Your Dental Sleep Practice | Chad Wooters, MBA
11:15am - 12:00pm | Integrative Excellence: Bringing MDs into Your Sleep Practice | Kent Smith, DDS
12:00pm - 12:30pm | Closing Remarks + Next Steps | Michael Cowen
Workshops
Breakout 1 | 5 Essential Pillars of Successful Sleep Marketing
Breakout 2 | Maximizing Impact: Elevating Your DSM Practice through Community
Breakout 3 | Precision in Practice: Enhancing Bite Registration for Optimal OSA Management
Space is very limited. Grab your seat today!
Once in San Diego, you'll have access to:
- DSM experts
- Real-time coaching
- Custom breakout groups
- Expert advice on your practice
- High-achieving peers and industry leaders
- The latest tools, routines, and software for DSM
- Breakfast and lunch for the conference
- Cocktail reception on Friday
- Private beaches and cabana
- Unlimited coffee
- And so much more
And all of this... for only $2,497.
This event is designed to workshop your practice. We can’t do that with too many people. Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice.Â
Register for the 2025 Masterclass
Bundle Tickets
Register your doctor + 3 team members for the Masterclass.Â
$3,691 (Normally $4,288!)
Interested in payments? Click here to talk to a coach and explore options!
