The PIVOT Dental Sleep Medicine Masterclass
The premiere growth-focused DSM community event, where we bring together an group of brainstorming, driven dental sleep practitioners to get ahead of the DSM curve. At this 2-day in-person experience, we're here to help you cast fresh vision and create your roadmap to success while building meaningful connections with high-achieving peers and industry leaders.
September 18-19, 2026 | Coronado, CAÂ
3 Goals for this Experience
This two-day in-person experience will help you create your roadmap to success in dental sleep medicine, workshop with industry leaders, and gain practical takeaways to take your practice to the next level.
#1: Take Your Dental Sleep Medicine Practice to the Next Level
You’ve already discovered that slogging through the space of Dental Sleep Medicine isn’t for the faint of heart. The workflow is different, the patients are difficult … and don’t get me started on the differences between dental vs. medical billing, right?! Learning how to dream in the midst of navigating all of this takes time.
This immersive experience will give you an excuse to make the time, providing you with the space to take a deep breath, disconnect from the daily grind, and focus on what matters most to you. The systems you learn here will define your path for tomorrow.
#2: Create Your Roadmap to Success
Your team and practice live by workflows. Your assistants know how to room a patient, anticipate your every need, and turn over a room like magic. So why is it so hard to get everything in sync for sleep apnea patients?
While you’re at this retreat, we will take a deep dive into the workflows, habits, and pro tips from the DSM gurus themselves, who successfully turned their daily grind into a team groove. And more importantly, you’ll identify the key milestones for your roadmap to success.
#3: Build Your NetworkÂ
Practicing dentistry, and especially Dental Sleep Medicine, can be pretty lonely. Rather than feeling like you’re stuck on an outrigger searching for a mythical island, come embrace the space where camaraderie is king and the DSM experts share their most prized secrets.
- Ever wonder how some gurus treat over 100 sleep patients per month, run 8-figure practices, and LOVE what they do?
- Maybe you’d like to know how others run multiple locations, work with university hospitals, sit on panels treating patients from multiple VA clinics and still only work 4 days per week?
- Or perhaps you’re wondering if you’re the only one struggling with that one thing you can’t seem to overcome in your sleep practice.
You’re not alone. There are others. And they’ll be here.
Enjoy time learning alongside fellow high-achieving peers and create meaningful relationships that last well beyond the weekend together.
What to Expect During Our 2 Days Together
From Friday morning to Saturday afternoon, you’ll participate in the following with industry leaders and DSM peers.
Breakout Sessions
Ask questions and get real-time coaching from the speakers on some of the most challenging aspects of Dental Sleep Medicine. We’ll discuss how to:
- Create an evergreen ecosystem of patient referrals
- Maximize external marketing ad spend
- Increase case acceptance over 80%
- Catapult your DSM Software to create new physician relationships
Pro Tips
Tested and validated techniques from practicing providers on how to take your practice to the next level. In these sessions, you’ll learn:
- How to increase your case acceptance over 80%
- How to unlock your team’s secret strength and build a culture that drives your practice goals
- How to track everything delegate effectively and leverage your leadership potential
Solution Spotlight
Still have questions? Good! Bring those burning questions on anything DSM to the speakers and the group to get actionable feedback and advice.
P.S. It does not have to be related to the breakout topics or the agenda.
Game Changers
Short sessions to share the latest tools, routines, software, etc. that are helping you and your colleagues rock this sleep world. One game-changer could make the entire trip worthwhile!
Full Focus
On Saturday, you can enjoy a working lunch on the beach with your team or huddled with colleagues in a brainstorm session while you map out your action plan. And, finishing up our Saturday session, you’ll have time to review your plan with a sleep coach BEFORE you leave the course!
Who the Masterclass is for
You have a successful restorative practice but are ready to provide (more) appliances for sleep apnea…
And yet, your sleep practice isn’t where you want it:
- You want to get out of the monotony of everyday dentistry
- Your back hurts from years of dentistry
- You’re ready for something different
- You’re tired of having to do everything by yourself
- Patients don’t come back after you refer them for a test
- You’ve screened all your existing patients and need referrals
- Your local MDs aren’t referring (enough) patients to you
- You’re not using your website or social media to its full potential
- You need to build systems around your sleep practice but don’t know where to start
- You’re the evangelist, and your team doesn’t see how important this is for patients
Can you relate? Then the Masterclass is for you!
It’s taken Michael Cowen nearly 20 years of working with physicians to understand how to build relationships that actually refer patients. At this event, you’ll be able to work alongside Michael and other speakers who accomplished exactly what you’re attempting to do. Don’t miss the chance to work side-by-side with experts who have built several locations with referrals alone. Learn what and how to grow the sleep practice of your dreams!
Space is Very Limited. Grab Your Seat Today!
Once in San Diego, you’ll have access to:
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DSM Experts
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Real-time coaching
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Custom breakouts groups
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Expert advice on your practice
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High-achieving peers and industry leaders
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The latest tools, routines, and software for DSM
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Breakfast and lunch for the conference
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Cocktail reception on Friday
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Private beaches and cabanas
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Unlimited coffee
All of this for $2,497!
This event is designed to workshop your practice. We can’t do that with too many people. Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice.Â
What Did Attendees Say about the PIVOT Masterclass?
Learn why this event is so impactfulÂ
When, Where, What?
Here are the basis for the Masterclass:
When is the Masterclass?
Join us for the 2-day PIVOT Masterclass in Coronado, CA beginning Friday, September 18th, 2026 and ending Saturday, September 19th, 2026!
Where is the Masterclass?
We will be in beautiful Coronado, CA, nearby San Diego, a coastal city with plenty of sunshine and outdoor activities. From the world-famous San Diego Zoo to the stunning beaches, there is something for everyone to enjoy in this vibrant city.
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Where will you be staying?
The Masterclass is held at the Coronado Marriott Resort. Take advantage of the private resort beach, pools, and activity center, and start each day from your waterfront room!
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What sets this event apart from other DSM courses?
The PIVOT Masterclass is the MBA for Dental Sleep Medicine.
You won’t go home and be confused Monday; you’ll have an action plan built with experts to tackle your specific objectives for your practice.
Meet the 2026 Masterclass SpeakersÂ
Access sleep industry pros with 20+ years of expertise in building sleep practices.
Dr. Erin Elliott, DDS
Dynamic Dental Speaker & DSM Expert
Dr. Erin Elliott grew up in Southern California, but crossed the country to attend a small NAIA school near Buffalo, New York (Go Bills) where she played collegiate soccer and graduated summa cum laude.Â
After graduating Creighton Dental School in the top 5 of her class, she settled in Coeur d’Alene, Idaho. There, she began her journey in dentistry at Post Falls Family and Cosmetic Dentistry. Â
She loves to help people get great sleep... but don’t worry- she won’t be putting you to sleep today!
She has lectured extensively on Sleep Dentistry and technology and loves to help general dentists extend this life-saving service to their patients. She is an active member of her local American Dental Association and the American Academy of Dental Sleep Medicine. She teaches a super-engaging 2-day Sleep Apnea Implementation Course with 3D-Dentists.
Additional speakers to be announced soon!
Agenda
See exactly what we will do to PIVOT your practice.
Day 1
Day 1 Agenda | TBD
Day 2
Day 2 Agenda | TBD
Workshops
Breakout sessions | TBD
Space is limited. Secure your seat today!
Once in Coronado, you'll have access to:
- DSM experts
- Real-time coaching
- Custom breakout groups
- Expert advice on your practice
- High-achieving peers and industry leaders
- The latest tools, routines, and software for DSM
- Breakfast and lunch for the conference
- Cocktail reception on Friday
- Private beaches and cabana
- Unlimited coffee
- And so much more
Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice.Â
Register for the 2026 PIVOT Masterclass!
Interested in payments? Click here to talk to a coach and explore options!
