The PIVOT Masterclass
A 2-Day, In-Person Growth Workshop for Dental Sleep Medicine Practices
Join a small group of driven dental sleep practitioners for a focused, in-person Masterclass designed to help you step away from the daily grind, sharpen your systems, and build a clear roadmap for sustainable growth in Dental Sleep Medicine.
This immersive experience brings together high-achieving peers and industry leaders to workshop real challenges, refine workflows, and leave with an actionable plan for your practice.
September 18-19, 2026 | Coronado, CAÂ
9.75
Overall Event Rating
10/10
77% of attendees gave the event a "perfect 10"
9.4Â
Overall Speaker Rating
9.7
Food & Beverage rating
What You’ll Gain in Two Focused Days
This Masterclass is designed to help you move your Dental Sleep Medicine practice forward—intentionally and efficiently.
#1: Take Your Dental Sleep Medicine Practice to the Next Level
Dental Sleep Medicine is rewarding, but it’s complex. The workflows are different. The patients are challenging. Medical vs. dental billing adds another layer of friction.
This Masterclass gives you the space to pause, reset, and focus on what matters most. You’ll step away from daily distractions to clarify your priorities and learn systems that support long-term growth.
#2: Build a Clear Roadmap for Success
Your team and practice live by workflows. Your assistants know how to room a patient, anticipate your every need, and turn over a room like magic. So why is it so hard to get everything in sync for sleep apnea patients?
While you’re at this retreat, we will take a deep dive into the workflows, habits, and pro tips from the DSM gurus themselves, who successfully turned their daily grind into a team groove. And more importantly, you’ll identify the key milestones for your roadmap to success.
#3: Build Your NetworkÂ
Practicing dentistry, and especially Dental Sleep Medicine, can be pretty lonely. Rather than feeling like you’re stuck on an outrigger searching for a mythical island, come embrace the space where camaraderie is king and the DSM experts share their most prized secrets.
- Ever wonder how some gurus treat over 100 sleep patients per month, run 8-figure practices, and LOVE what they do?
- Maybe you’d like to know how others run multiple locations, work with university hospitals, sit on panels treating patients from multiple VA clinics and still only work 4 days per week?
- Or perhaps you’re wondering if you’re the only one struggling with that one thing you can’t seem to overcome in your sleep practice.
You’re not alone. There are others. And they’ll be here.
Enjoy time learning alongside fellow high-achieving peers and create meaningful relationships that last well beyond the weekend together.
What to Expect During Our 2 Days Together
From Friday morning through Saturday afternoon, you’ll participate in interactive sessions designed for application—not passive learning.
“The Masterclass has been a paradigm shift for all of dental sleep medicine education. I can’t think of any other meeting like this. If you want something that will shake you up, and make you pivot away from what you’ve been doing to a successful career in dental sleep medicine, this is the course for you.” - Kent Smith
Breakout Sessions
Ask questions and get real-time coaching from the speakers on some of the most challenging aspects of Dental Sleep Medicine. We’ll discuss how to:
- Create an evergreen ecosystem of patient referrals
- Maximize external marketing ad spend
- Increase case acceptance over 80%
- Catapult your DSM Software to create new physician relationships
Pro Tips
Tested and validated techniques from practicing providers on how to take your practice to the next level. In these sessions, you’ll learn:
- How to increase your case acceptance over 80%
- How to unlock your team’s secret strength and build a culture that drives your practice goals
- How to track everything delegate effectively and leverage your leadership potential
Solution Spotlight
Still have questions? Good! Bring those burning questions on anything DSM to the speakers and the group to get actionable feedback and advice.
P.S. It does not have to be related to the breakout topics or the agenda.
Game Changers
Short sessions to share the latest tools, routines, software, etc. that are helping you and your colleagues rock this sleep world. One game-changer could make the entire trip worthwhile!
Full Focus
On Saturday, you can enjoy a working lunch on the beach with your team or huddled with colleagues in a brainstorm session while you map out your action plan. And, finishing up our Saturday session, you’ll have time to review your plan with a sleep coach BEFORE you leave the course!
Who the Masterclass is for
You have a successful restorative practice but are ready to provide (more) appliances for sleep apnea…
And yet, your sleep practice isn’t where you want it:
- You want to get out of the monotony of everyday dentistry
- Your back hurts from years of dentistry
- You’re ready for something different
- You’re tired of having to do everything by yourself
- Patients don’t come back after you refer them for a test
- You’ve screened all your existing patients and need referrals
- Your local MDs aren’t referring (enough) patients to you
- You’re not using your website or social media to its full potential
- You need to build systems around your sleep practice but don’t know where to start
- You’re the evangelist, and your team doesn’t see how important this is for patients
Can you relate? Then the Masterclass is for you!
It’s taken Michael Cowen nearly 20 years of working with physicians to understand how to build relationships that actually refer patients. At this event, you’ll be able to work alongside Michael and other speakers who accomplished exactly what you’re attempting to do. Don’t miss the chance to work side-by-side with experts who have built several locations with referrals alone. Learn what and how to grow the sleep practice of your dreams!
Learn Alongside Proven DSM Leaders
Space is Very Limited. Grab Your Seat Today!
This event is designed to workshop your practice. We can’t do that with too many people. Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice.Â
What's Included:
- DSM experts
- 12 CE Hours
- Real-time coaching
- Custom breakout groups
- Expert advice on your practice
- High-achieving peers and industry leaders
- The latest tools, routines, and software for DSM
- Breakfast and lunch for the conference
- Cocktail reception on Friday
- Private beaches and cabana
- Unlimited coffee
And so much more
Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice.Â
What Did Attendees Say about the PIVOT Masterclass?
Learn why this event is so impactfulÂ
Meet the 2026 Masterclass SpeakersÂ
Access sleep industry pros with 20+ years of expertise in building sleep practices.
KEYNOTE - Hannah Brencher
Hannah Brencher is a writer, TED speaker, and social entrepreneur. She is the author of four books, including her latest, The Unplugged Hours: Cultivating a Life of Presence in a Digitally Connected World. Hannah is also the founder of The World Needs More Love Letters, a global community dedicated to sending handwritten letters of encouragement to people in need.
Recognized by the White House as one of the “Women Working to Do Good,” Hannah’s work has been featured in The Wall Street Journal, Oprah, Glamour, USA Today, Chicago Tribune, and more. She lives in Atlanta with her husband and two daughters.
Discover more about Hannah and her books: hannahbrencher.com.
Michael Cowen
Michael Cowen, CEO, and Founder of Awaken2Sleep started his journey in sleep medicine in 2003, performing in-lab sleep studies as a pediatric sleep technician at Loma Linda Children’s Hospital in Southern California. Five years later, this training and experience empowered him to save his infant daughter’s life from Obstructive Sleep Apnea (OSA), a leading cause of SIDS in infants.
After recognizing his calling to passionately assist others in helping their patients, Michael became an expert in the Business of Sleep Medicine, working with physicians, building sleep centers, CPAP technology, and home sleep tests. In 2015, he founded Awaken2Sleep, which empowers growth-minded dental practices to PIVOT through proven dental sleep medicine and business coaching, turning their 5-year goals into a 2-year reality.
Dr. Suzanne Thai
DDS, D-ABDSM, DASBA
Dr. Suzanne Thai is a Diplomate of the American Board of Dental Sleep Medicine, the American Sleep and Breathing Academy, and the International Academy of Sleep. She is the founder of DFW Sleep Solutions, with two dedicated sleep practices in Plano and Corinth, Texas. Dr. Thai focuses exclusively on treating sleep-disordered breathing, helping patients breathe better, sleep better, and live longer through personalized oral appliance therapy and comprehensive care. Dr. Thai is the author of Snoring: The Clue That Could Save Your Life and a TEDx speaker, where she shares her mission of expanding access to life-changing sleep solutions. She combines her clinical expertise with a passion for collaboration, bringing both patient care and business insight to her work in the evolving field of dental sleep medicine.
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Dr. Jenna Schwibner
DMD, FAGD
Dr. Jenna Schwibner is a nationally recognized leader in airway-focused dentistry and founder of Foundation First Dentistry Education Platform. She is the owner of Foundation First Airway Center and Dental Partners of Vero Beach, where she has pioneered integrative approaches to treating sleep-disordered breathing (SDB) and obstructive sleep apnea (OSA) for patients of all ages. Her comprehensive clinical expertise spans laser frenectomies, interceptive and full-scope airway orthodontics, and oral appliance therapies for adults. A passionate educator, Dr. Schwibner serves as faculty and speaker for Airway Health Solutions, LightScalpel, and Awaken2Sleep, where she empowers dental and medical professionals to better understand and manage airway health. As a Qualified Dentist with the American Academy of Dental Sleep Medicine (AADSM), she combines cutting-edge science with compassionate care, positioning herself at the forefront of transforming lives through airway-focused dental treatment.
Joanna Booher
RDH
Joanna has been in dentistry for over 25 years and has continued to expand her education and clinical skills throughout her career. She has been a practicing Registered Dental Hygienist focused on helping people become healthier. Throughout her career, she has been dedicated to expanding her knowledge and clinical skills to be an impactful provider in her patients’ overall health. Through this process, she has participated in hundreds of hours of continued education focused on airway health, and proper development and function of the mouth, head and neck.
Airway focused dentistry is an arena that Joanna is extremely passionate about. She has seen hundreds of people benefit from better sleep, better breathing, and improved function of the mouth, tongue and airway. From family members and friends to strangers, Joanna treats everyone with the same goal in mind: to help them live a longer and healthier life.
As Joanna learned more, she began to make the connection between how her own children’s oral dysfunction and restricted oral tissues were correlated to their chronic health issues at a very young age. With these experiences, she became passionate about educating others about orofacial dysfunctions and the importance of treatment.
Additional speakers to be announced soon!
Register for the 2026 PIVOT Masterclass
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17
Vendors
10+
Expert Speakers
12
CE Hours
120+
Attendees
